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A key performance indicator (KPI) measures how effective a company’s efforts are at improving their chances of attaining targeted goals. Every time a new target is set, it’s wise and customary to set trackers that monitor if you’re getting closer to the target over time. It’s possible to set and monitor KPIs across any company’s organizational chart, including software companies. This post highlights a few KPI examples across the sales, marketing, digital transformation, and software delivery departments.

Before we dive into the specific KPIs, let’s quickly acknowledge that measuring KPIs across crucial areas of a business adds to its overall business intelligence efforts. …

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